Difference between revisions of "Laggard"
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| − | + | The laggards simply do not want to have anything to do with new technology. This is for a variety of reasons, some personal, some economic. The only time they buy a new technology product is when it is embedded in another technology (processors in a car) of inescapable (vynyl records cannot be bought anymore) | |
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| + | <img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" /> | ||
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| + | Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers|M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]] | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:49, 27 August 2020
The laggards simply do not want to have anything to do with new technology. This is for a variety of reasons, some personal, some economic. The only time they buy a new technology product is when it is embedded in another technology (processors in a car) of inescapable (vynyl records cannot be bought anymore)
