Difference between revisions of "Critical Success Factors"
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| − | Critical Success Factors | + | In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] Critical Success Factors are variables that management is able to influence and determine the competitive position of a company. There are two types: |
| + | 1) '''tickets to ride''' that allow a company to participate in the race | ||
| + | 2) '''tickets to heaven''' that clearly distinguish a company from the competition | ||
| + | A company must not seek to exce at every critical success factor. As a practical guidance (research from Aaker) 4 or 5 is a good number. | ||
| + | For both types companies only have two options: | ||
| + | # They need to be different | ||
| + | # They need to be better | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:48, 27 August 2020
In Marketing Strategy and Organization: Building Sustainable Business Critical Success Factors are variables that management is able to influence and determine the competitive position of a company. There are two types: 1) tickets to ride that allow a company to participate in the race 2) tickets to heaven that clearly distinguish a company from the competition A company must not seek to exce at every critical success factor. As a practical guidance (research from Aaker) 4 or 5 is a good number. For both types companies only have two options:
- They need to be different
- They need to be better
