Difference between revisions of "Maturity"

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In the four defined maturity phases in a product's life cycle the last phase is ''''Maturity'''''. By this time the technology has become a commodity and has near universal acceptance within the culture. You are considered eccentric if you don't use it. Advancements are greatly reduced and might face resistance. Choices of features and options diminish as they become standard to the essential product. Products are simple to use, even 'idiot proof'. But this causing the technology to be frozen, thereby creating opportunities for the next technical wave that will force its obsolescence.
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The maturity stage of a [[Surge of a technological revolution|technological revolution]] is characterized by market saturation and mature technologies. Growth opportunities in new and untapped marktes are becoming scarcer and fewer innovations result from the technology. Companies concentrate on increasing efficiency and reducing costs, for instance through mergers and acquisitions.
  
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{| class="wikitable"
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See also:
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!Phase
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* [[Irruption|Irruption]]
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!Description
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* [[Frenzy|Frenzy]]
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* [[Crash|Crash]]
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|Product
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* [[Synergy|Synergy]]
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|Complete and feature rich. Easy to use
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* Maturity
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[[Category:businessmodelling]]
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|Sales skills required
 
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|[[Captain and Crew|Captain and Crew]]
 
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|-
 
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|Customer characteristics
 
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|[[World Customers|World Customers]]
 
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|}
 
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==Customer characteristics==
 
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{{:World Customers}}
 
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==Sales skills required==
 
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{{:Captain and Crew}}
 
  
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[[Category:sellingthewheel]]
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[[Category:Business]]
  
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[[Category:Selling the wheel]]
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[[Category:M8]]
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[[Category:Modeling]]
  
 
[[Category:Term]]
 
[[Category:Term]]

Revision as of 16:51, 27 August 2020

The maturity stage of a technological revolution is characterized by market saturation and mature technologies. Growth opportunities in new and untapped marktes are becoming scarcer and fewer innovations result from the technology. Companies concentrate on increasing efficiency and reducing costs, for instance through mergers and acquisitions.

See also:

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