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| − | In [[How you make the sale|How you make the sale]] a '''''flagging landmine''''' is defined as a hidden piece of information that, when you stray across it, it carries the danger that it might blow your sale completely away. Generally applicable landmines include:
| + | Flagging landmines |
| − | # Previous bad experiences with the company you represent
| + | [[Category:howtomakethesale]] |
| − | # Previous bad experiences with the product you represent
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| − | # Previous bad experiences with ''you''. You can't remember them all but people will remember you
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| − | # Unarticulated loyalty to a competitors product
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| − | # Commitment to buy from someone else (using you as a second bid)
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| − | # Embarrassing fact (bad credit) that the customer does not want to reveal
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| − | # Conflict between two parties at the buying side
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| − | # Talking to customers far ''above'' or ''below'' their level of understanding.
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| − | ## In the first case (above) you lose them
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| − | ## In the second case (below) you irritate them
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| − | # Addressing your sales pitch to the wrong person/group within the customer
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| − | # Assuming you know what the customer drove to your product / market. '''Don't assume: ask!'''
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| − | [[Category:sales]] | |
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| | [[Category:How you make the sale]] | | [[Category:How you make the sale]] |
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| | [[Category:Term]] | | [[Category:Term]] |
