Difference between revisions of "Quizzing"

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Helps to better understand customers:
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=Object of play=
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The goal of quizzing is to explore a topic quickly
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=Number of players=
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Any number.
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=Duration of play=
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6 minutes, 1 minute per question
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=How to play=
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Distribute yellow sticky notes. Give people one minute per question
 
* '''Who?'''
 
* '''Who?'''
 
** Who else is with the customer while he/she uses the product?
 
** Who else is with the customer while he/she uses the product?
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** How do customers learn how to use the product?
 
** How do customers learn how to use the product?
 
** How do they choose between the product and alternatives solutions to their problem?
 
** How do they choose between the product and alternatives solutions to their problem?
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=Strategy=
  
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Part of [[M6-S8 - Session notes - Marketing execution|M6-S8 - Session notes - Marketing execution]]
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[[Category:games]]
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[[Category:mbi]]
 
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[[Category:Term]]
 

Revision as of 17:14, 27 August 2020

Object of play

The goal of quizzing is to explore a topic quickly

Number of players

Any number.

Duration of play

6 minutes, 1 minute per question

How to play

Distribute yellow sticky notes. Give people one minute per question

  • Who?
    • Who else is with the customer while he/she uses the product?
    • What influence do these peoples exert on the customers
  • What?
    • What experience do customers make when using the product?
    • What need leads them to use the product?
  • What else?
    • What else might customers think while using the product?
    • What migth the prefere to do instead
  • When?
    • When do customers make use of the product?
    • At what other times could they possibly use it?
  • Where?
    • Where are the customers while using the product?
    • Where else could they possibly use it?
  • How?
    • How do customers learn how to use the product?
    • How do they choose between the product and alternatives solutions to their problem?

Strategy