Difference between revisions of "The path to purchase"

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The path to purchase contains the following steps any consumers take before a purchase:
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The path to purchase contains the following steps:
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[[Step 1: Identify needs or problem|Step 1: Identify needs or problem]]
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* Step 1: Identify needs or problem
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[[Step 2: Gather data|Step 2: Gather data]]
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* Step 2: Gather data
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[[Step 3: Clarify need|Step 3: Clarify need]]
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* Step 3: Clarify need
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[[Step 4: Identify options that fulfill need|Step 4: Identify options that fulfill need]]
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* Step 4: Identify options that fulfill need
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[[Step 5: Develop purchase criteria|Step 5: Develop purchase criteria]]
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* Step 5: Develop purchase criteria
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[[Step 6: Identify potential sources|Step 6: Identify potential sources]]
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* Step 6: Identify potential sources
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[[Step 7: Visit potential sources|Step 7: Visit potential sources]]
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* Step 7: Visit potential sources
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[[Step 8: Identify potential salespeople|Step 8: Identify potential salespeople]]
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* Step 8: Identify potential salespeople
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[[Step 9: Select prefered outlet and salesperson|Step 9: Select prefered outlet and salesperson]]
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* Step 9: Select preferred outlet and salesperson
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[[Category:howtomakethesale]]
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See also [[AIDA|AIDA]] which is a shorter version of this process.
 
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[[Category:sales]]
 
  
 
[[Category:How you make the sale]]
 
[[Category:How you make the sale]]
  
 
[[Category:Term]]
 
[[Category:Term]]

Revision as of 18:20, 26 August 2020