Difference between revisions of "Influence, the psychology of persuasion"
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Revision as of 13:39, 27 August 2020
{"Author":"Robert Cialdini","Title":"Influence, the psychology of persuation","Rating":"****","ReadingCompleted":true}
Tip during the M16-Sales and Negotiation block. Describes the Six principles of influence
Chapter 1, Influence Chapter 2, Reciprocity Chapter 3, Commitment and consistency Chapter 4, Social proof Chapter 5, Likeability Chapter 6, Authority
Six principles of influence
In Influence, the psychology of persuasion the six principles of influence described are:
- Free samples, than buying
- Gifts provoke a feeling of guild from which we want to release ourselves.
- Example during the MBI training was that if you buy something small for people they are more likely to give you something back
Audiofragment, part 1: {{:M16-S2 - Audio - The six principles of inluence - Part 1]]/}}
Robert Cialdini - Six points
