Difference between revisions of "Strategic positioning"

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(Created page with "In the Abell Framework strategic position is defined by the choices made with respect to the three questions: * Who do we serve? * What do we offer? * How...")
 
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In the [[Abell Framework|Abell Framework]] strategic position is defined by the choices made with respect to the three questions:
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Strategic positioning
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* Who do we serve?
 
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* What do we offer?
 
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* How do we do that?
 
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In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] strategic positioning is defined as:
 
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* Define what you do different than the competition
 
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* Define how you do the same thing differently
 
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See also: [[Positioning|Positioning]]
 
 
[[Category:mbi]]
 
[[Category:mbi]]
  

Revision as of 19:21, 27 August 2020

Strategic positioning

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