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| − | In [[The Personal MBA|The Personal MBA]] a ''service '' is defined to be one of the [[Twelve standard Forms of Value|Twelve standard Forms of Value]] (Form of Value #2 of 12). Service can be specially valuable if the skills required to provide the service are hard to acquire.
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| − | =Key Points:=
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| − | * A service is a form of value where you help and provide some type of benefit to someone, in exchange of a fee.
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| − | * Service-oriented business need you to:
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| − | ** Provide a skill (either yourself or through employees) other people require but can’t or don’t want to do by themselves.
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| − | ** Make sure that you are providing the service with consistent high quality.
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| − | ** Attract and retain paying customers.
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| − | * Services can be very lucrative but hard to duplicate, because your time and energy is finite.
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| − | * It’s critical to charge enough to compensate the work put into it day after day.
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| − | =Questions for Consideration:=
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| − | * Does delivering value as a service make sense for your business idea?
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| − | * If so, what do you need to plan for to make it successful?
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| − | Source: http://book.personalmba.com/service/
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| | [[Category:mbi]] | | [[Category:mbi]] |
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