Difference between revisions of "Second-order marketing competence"

Revision as of 19:21, 27 August 2020

Second-order marketing competence

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-In short the ability to develop new customer competences. A second-order competence is a competence to build new first-order competences. So it is the ability of a firm to build new market-related resources, enabling it to address new markets. It includes skills in such areas as:
+Second-order marketing competence
-* assessing the potential of new markets,
-* building relationships in new markets,
-* setting up new distribution and sales channels,
-* leveraging brand/company reputation to new markets,
-* researching new competitors and new customers,
-* developing new advertising or promotion strategies,
-* developing new pricing strategies.
-Part of: [[M6-S5 - Reading - Danneels - The process of technological competence leveraging|M6-S5 - Reading - Danneels - The process of technological competence leveraging]]
 [[Category:mbi]]
 [[Category:Term]]