Difference between revisions of "Promotion Decisions in the Marketing Mix"

Revision as of 19:20, 27 August 2020

Promotion Decisions in the Marketing Mix

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-In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:
+Promotion Decisions in the Marketing Mix
-* Promotional strategy (push, pull, etc.)
-* Advertising
-* Personal selling & sales force
-* Sales promotions
-* Public relations & publicity
-* Marketing communications budget
-Advertising:
-* Provide information on the existence, characteristics, availability and pricing of the products & services
-* Different types of promotion options / material
-Public relations:
-* General information on the firm / it's products
-* Goals;
-** Establish trust between firm and it's partners
-** Highlight offering
-Possibilities:
-* Classic advertising
-* Give products away for free
-* Viral marketing, also see [[Guerrilla Marketing|Guerrilla Marketing]]
-* Events
-* Free give aways
-Part of [[Marketing mix (Four P's of marketing)|Marketing mix (Four P's of marketing)]]
 [[Category:mbi]]