|
|
| Line 1: |
Line 1: |
| − | In [[The Personal MBA|The Personal MBA]] an ''option'' means taking a predefined action for a fixed period of time in exchange for a fee. It is one of the [[Twelve standard Forms of Value|Twelve standard Forms of Value]] (Form of Value #10 of 12). Options are valuable because they allow the purchasers with the ability to take a specific action without requiring them to take that specific action. Options are often used to keep courses of action open for a certain period of tiume. Options are often an overlooked form of value - flexibility is one of the [[Three Universal Currencies|Three Universal Currencies]]. Find a way to give people more flexibility and you may discover a viable business model.
| + | Option |
| − | =Key Points:=
| |
| − | * An option means taking a predefined action for a fixed period of time in exchange for a fee. Movie tickets are options!
| |
| − | * To provide value with this form of value you must:
| |
| − | ** Identify an action people might want to take in the future.
| |
| − | ** Offer potential buyers the right to take that action before a specific deadline.
| |
| − | ** Convince buyers that the action is worth the price.
| |
| − | ** Enforce the specified deadline on taking action.
| |
| − | * Options allow the purchaser the ability to take an action without requiring them to do so.
| |
| − | * Options help keeping specific courses of action open for a period of time before another transaction takes place.
| |
| − | =Questions for Consideration:=
| |
| − | * Does delivering value via offering options make sense for your business idea?
| |
| − | * If so, what do you need to plan for to make it successful?
| |
| − | | |
| − | Source: http://book.personalmba.com/option/
| |
| | [[Category:mbi]] | | [[Category:mbi]] |
| | | | |
