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| − | Content of the business plan:
| + | M4-S2 - Writing a business plan |
| − | * '''Focus your plan on your precise audience'''
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| − | * '''Research your audience to determine the elements each wants to see'''
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| − | * '''Business plan sections'''
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| − | ** General business description
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| − | *** Business type
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| − | *** Products and services
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| − | *** Legal name, location and status of the organization
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| − | *** Customer or client base
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| − | *** Growth opportunity
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| − | *** How product will fit in the compatitive field.
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| − | *** Future growth
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| − | ** Mision statement (Make mantra and meaning)
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| − | ** Goals
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| − | *** Short, mid and ling term
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| − | *** Timetable, SMART
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| − | ** Management team
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| − | *** Include key support people as well
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| − | ** Market analysis
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| − | ** Marketing plan
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| − | ** Financial analysis
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| − | ** Appendices and supporting documents
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| − | *** Client contracts, Letters of support from experts
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| − | * '''Eleminate wrong messages'''
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| − | ** Only include material relevant to your audiance
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| − | ** The shorter the plan the better it will be read
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| − | ** Use a conversational tone
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| − | ** Don't mail the plan without having a face to face first
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| − | * '''Consider special sitiations'''
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| − | ** Have preliminairy discussions upfront
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| − | ** Demonstrate that you have a winning plan by demonstrating using creative resources.
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| − | ** Check out any audiance you are considered partenering with
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| − | ** Use visuals as much as possible
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| − | * '''Select a format'''
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| − | ** Double spaced text on 8.5" or 11"
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| − | ** Prepare title page, table of contents, table of graphs, illustrations
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| − | ** Prepare and print graphs, charts and illustrations in a professional looking color
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| − | ** Computer presentation in person whenever possible
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| − | * '''Edit, Edit, Edit'''
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| − | ** Review and change frequently
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| | [[Category:mbi]] | | [[Category:mbi]] |
