|
|
| Line 1: |
Line 1: |
| − | What questions should we ask?
| + | M3-S5 - Session notes |
| − | Potential criteria
| |
| − | * Time to market launch?
| |
| − | * Customer pain / value
| |
| − | * Development costs
| |
| − | * Level of uncertainty
| |
| − | | |
| − | Key customer pains
| |
| − | # Large area displays
| |
| − | ## Time to display message
| |
| − | ## High cost of installation
| |
| − | ## Message compliance
| |
| − | # Flatscreen
| |
| − | ## Thickness
| |
| − | ## Price
| |
| − | ## Powerconsumption
| |
| − | ## Visual appeal (brightness, many viewing conditions)
| |
| − | # Publishing
| |
| − | ## Distribution cost
| |
| − | ## Print cost
| |
| − | ## Fixed deadlines
| |
| − | ## Text book weight
| |
| − | | |
| − | Cost of development
| |
| − | # Large area displays, <math>20M</math>
| |
| − | # Flatscreen, <math>50M-</math>
| |
| − | # Publishing, <math>100M</math>
| |
| − | | |
| − | Time to market
| |
| − | # Large area displays, 6 months
| |
| − | # Flatscreen, 1-2 years
| |
| − | # Publishing, 6-7 years
| |
| − | | |
| − | Level of uncertainty
| |
| − | # Large area displays
| |
| − | ## Market
| |
| − | ## Technology
| |
| − | # Flatscreen, 1-2 years
| |
| − | ## Market
| |
| − | ## Technology
| |
| − | # Publishing, 6-7 years
| |
| − | ## Market
| |
| − | ## Technology
| |
| − | | |
| − | Competition
| |
| − | # Large area displays
| |
| − | # Flatscreen
| |
| − | # Publishing
| |
| − | | |
| − | Market size
| |
| − | # Large area displays, <math>100M</math>
| |
| − | # Flatscreen,<math>5-</math>7B
| |
| − | # Publishing,<math>135B</math>
| |
| − | | |
| − | Probabilty of competitors response
| |
| − | # Large area displays
| |
| − | # Flatscreen, high
| |
| − | # Publishing
| |
| − | | |
| − | | |
| − | Key technology advantages e-ink
| |
| − | # Low power
| |
| − | # Contrast
| |
| − | # Viewing angle
| |
| − | # Weight
| |
| − | # Thickness
| |
| − | Key technology advantages radio technology
| |
| − | # Download functionality
| |
| − | # Download speed
| |
| − | # Refresh speed
| |
| − | | |
| − | E-Ink has an [[Unfair advantage|Unfair advantage]] in the following areas:
| |
| − | * Weight
| |
| − | * Thickness
| |
| − | * Power consumption
| |
| − | | |
| − | How does this relate to the different markets?
| |
| − | # Large area displays, for E-Ink
| |
| − | ## Lower cost
| |
| − | # Large area displays, for radio
| |
| − | ## Time to display message
| |
| − | # Flatscreen,
| |
| − | ## Thickness
| |
| − | ## Price
| |
| − | ## Power consumption
| |
| − | ## Contrast
| |
| − | ## Visual appeal
| |
| − | # Publishing,
| |
| − | ## For E-Ink Only print costs apply
| |
| − | ## The other items are solved by having 'radio' capability
| |
| − | | |
| − | '''Key lessons learned from E-Ink'''
| |
| − | # Selected the wrong market as the first stage (no match between market pain and technology benefits)
| |
| | [[Category:mbi]] | | [[Category:mbi]] |
