Difference between revisions of "Lifestyle Segmentation - Settled"

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(Created page with "In the gfk roper consumer styles the ''settled'' are characterized by: =Underlying values= * Desire harmony and rest * Traditional values * Mostly elder people =Consumption pa...")
 
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In the gfk roper consumer styles the ''settled'' are characterized by:
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Lifestyle Segmentation - Settled
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=Underlying values=
 
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* Desire harmony and rest
 
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* Traditional values
 
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* Mostly elder people
 
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=Consumption pattern=
 
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* Sober consumption pattern
 
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* Strongly family and friends oriented
 
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* Theme's are safety, health, friends and family
 
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<html><img src = "/static/files/MBI/Module%2011/settled.png" width="300"/></html>
 
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[[Category:mbi]]
 
[[Category:mbi]]
  

Revision as of 19:19, 27 August 2020

Lifestyle Segmentation - Settled