Difference between revisions of "Lifestyle Segmentation - Adventurers"

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(Created page with "In the gfk roper consumer styles the ''adventurers'' are characterized by: =Underlying values= * Live with passion, thril seekers * Young, Dynamic people * Long for success =C...")
 
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In the gfk roper consumer styles the ''adventurers'' are characterized by:
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Lifestyle Segmentation - Adventurers
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=Underlying values=
 
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* Live with passion, thril seekers
 
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* Young, Dynamic people
 
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* Long for success
 
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=Consumption pattern=
 
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* Maximize amount of free time
 
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* [[Early Adopter|Early Adopter]]s for innovative products and services
 
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<html><img src = "/static/files/MBI/Module%2011/adventurers.png" width="300"/></html>
 
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[[Category:mbi]]
 
[[Category:mbi]]
  

Revision as of 19:19, 27 August 2020

Lifestyle Segmentation - Adventurers