Difference between revisions of "Late Majority"

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The Late Majority shares all concerns of the [[Early Majority|Early Majority]] but have one additional one: They are not comfortable handling a technology product themselves. As a result: they wait until something becomes standard and very easy to use. Like the [[Early Majority|Early Majority]] roughly one third of the market consists of this category. This group is required to cash while margins decrease as to product matures.
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Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers|M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]]
 
 
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Revision as of 19:19, 27 August 2020

Late Majority

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