Difference between revisions of "Customer benefits"

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(Created page with "Customer benefits can be divided in threshold features and critical success factors. Both create consumer benefits the only the latter help a firm differentiate itself from it...")
 
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Customer benefits can be divided in threshold features and critical success factors. Both create consumer benefits the only the latter help a firm differentiate itself from its competitors.
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Customer benefits
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* '''Threshold features'''
 
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** These are the minimum requirements a firm must fulfill in any product or service. If a firm cannot meet these requirements, then it will be excluded from the market.
 
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* '''Critical success factors'''
 
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** The are the benefits that are crucial for a customer's decision to buy any given product.
 
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Both create consumer benefits the only the latter help a firm differentiate itself from its competitors:
 
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<img src="/static/files/MBI/Module%208/impactcustomerbenefit.PNG" width=400"
 
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Revision as of 19:18, 27 August 2020

Customer benefits

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