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| − | In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] the value grid summarizes market reality along two axes:
| + | Value Grid |
| − | * [[Value@Customer|Value@Customer]]
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| − | * [[Value@Company|Value@Company]]
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| − | <html><img src = "/static/files/MBI/Module%2011/valuegrid.PNG" width="500"/></html>
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| − | * The '''success''' box defines the best situation, value is delivered to the company and the customer. Current and future customers can rest assured of a sustained offering.
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| − | * The '''Idiot''' quadrant is very common. The organization operates in such a way that its company will turn into an economic hell.
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| − | * The '''Rip-off''' quadrant denotes a situation where a short term 'rip-off' undermines the longer term viability of the company
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| − | * The '''Lobotomy''' quadrant refers to a situation where both company and customer are unhappy with each other. This happens more often than you would think. It would not happen in a fully free market situation but sometimes is a result of government rules.
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| | [[Category:marketing]] | | [[Category:marketing]] |
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