Difference between revisions of "Profiling Variables"

Revision as of 19:16, 27 August 2020

Profiling Variables

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-Profiling Variables are the variables along which [[Customer Segmentation|Customer Segmentation]] and [[Market Segmentation|Market Segmentation]] are defined. In consumer markets these variables are defined along the following axes:
+Profiling Variables
-* Geographic
-** Continents, Countries, States
-** Region, Size of City, Climate
-* Demographic
-** Age, Gender, Income, Lifestyle
-* Psychographic
-** Personality type and interest, cash-rich, time-poor)
-** Lifestyle, Values
-* Behavorial
-** Purchasing frequency, usage pattern
-** Frequency of use, Loyalty, Readiness to buy
-See also: [[Lifestyle Segmentation|Lifestyle Segmentation]]
 [[Category:marketing]]