Difference between revisions of "Entrepreneurial marketing"

Revision as of 19:09, 27 August 2020

Entrepreneurial marketing

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-Entrepreneurial marketing is defined to be marketing of new products or services, possibly in new markets, possibly using innovative [[Business Model|Business Model]]s. The core idea of entrepreneurial marketing is that marketing in early stages of a firm is different than in later phases. The key aspects which make 'entrepreneurial marketing' different than 'marketing' are:
+Entrepreneurial marketing
-# Newness
-## Unknown
-## Product quality not proven
-## Interaction among strangers
-## No established exchange relationships
-## No structure / processes in marketing
-# Smallness
-## Limited resources
-### Financial
-### Personnel
-### Skills
-### Time
-## Weak negotation position
-## Limitted marketing power
-# New markets
-See also [[M6-S1 - Marketing in new ventures: theory empirical evidence - Stage models|M6-S1 - Marketing in new ventures: theory empirical evidence - Stage models]]
 [[Category:marketing]]