Difference between revisions of "Customer competence trap"

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(Created page with "Resources are allocated to serve customers that the firm can already serve, and consequently the competence to serve those customers becomes ever stronger, in effect creating...")
 
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Resources are allocated to serve customers that the firm can already serve, and consequently the competence to serve those customers becomes ever stronger, in effect creating a ''customer competency trap''.
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Customer competence trap
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Part of [[M6-S5 - Reading - Danneels - The process of technological competence leveraging|M6-S5 - Reading - Danneels - The process of technological competence leveraging]]
 
 
[[Category:marketing]]
 
[[Category:marketing]]
  

Revision as of 19:09, 27 August 2020

Customer competence trap