Difference between revisions of "Customer Segmentation"

Revision as of 19:09, 27 August 2020

Customer Segmentation

Revision as of 07:52, 25 August 2020 (view source) Dirkjan (talk \| contribs) (Created page with "In Marketing Strategy and Organization: Building Sustainable Business a segment is defined to consist of...")		Revision as of 19:09, 27 August 2020 (view source) Dirkjan (talk \| contribs) Newer edit →
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−	In [[Marketing Strategy and Organization: Building Sustainable Business\|Marketing Strategy and Organization: Building Sustainable Business]] a segment is defined to consist of a group of individuals (in consumer marketing) or organisations (in business-to-business marketing) that share one or more characteristics, making them have similar needs. Segmentation should be more than a numerical exercise: different types and amounts menting the market is called [[Market Segmentation\|segmentation]]. The segmentation starts first by first considering '''''Customer Needs'''''. Once the market has been divided into segments, we can label each segment using [[Profiling Variables\|Profiling Variables]]	+	Customer Segmentation
	[[Category:marketing]]		[[Category:marketing]]