Difference between revisions of "Critical Success Factors"

Revision as of 19:09, 27 August 2020

Critical Success Factors

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-In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] Critical Success Factors are variables that management is able to influence and determine the competitive position of a company. There are two types:
+Critical Success Factors
-) '''tickets to ride'''  that allow a company to participate in the race
-) '''tickets to heaven''' that clearly distinguish a company from the competition
-A company must not seek to exce at every critical success factor. As a practical guidance (research from Aaker) 4 or 5 is a good number.
-For both types companies only have two options:
-# They need to be different
-# They need to be better
 [[Category:marketing]]