Difference between revisions of "Step 4, Features and Benefits"
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Latest revision as of 19:40, 27 August 2020
In this step you begin talking about your product(s) or service(s). You will do this in terms of its basic features but will need to translate these features to (perceived) benefits for your customer. Key point is to talk about the features and benefits of your product/service in a way that matters to the prospective customer.
