Difference between revisions of "M5-Strategy-S3 - Complementors"
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| − | + | Complementors are firms that ''produce complementary goods and services'' for industry products. | |
| + | |||
| + | For example | ||
| + | # Gasoline makers are complementors to the automobile industry because gasoline is a complementary product essential to the operation of automobiles. | ||
| + | # Complementary products increase demand for firm products. Thus, the more software that is developed for a particular computer standard, the more valuable the computer. | ||
| + | # The Internet provides more information on complementary products, thus increasing rivalry (in offering complementary products) and the number of complementary products that are sold. | ||
| + | # This in turn increases the number of industry products that are sold, augmenting industry profits. | ||
[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:59, 27 August 2020
Complementors are firms that produce complementary goods and services for industry products.
For example
- Gasoline makers are complementors to the automobile industry because gasoline is a complementary product essential to the operation of automobiles.
- Complementary products increase demand for firm products. Thus, the more software that is developed for a particular computer standard, the more valuable the computer.
- The Internet provides more information on complementary products, thus increasing rivalry (in offering complementary products) and the number of complementary products that are sold.
- This in turn increases the number of industry products that are sold, augmenting industry profits.
