Difference between revisions of "Customer benefits"
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(Replaced content with "Customer benefits Category:mbi Category:Term") Tag: Replaced |
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| − | Customer benefits | + | Customer benefits can be divided in threshold features and critical success factors. Both create consumer benefits the only the latter help a firm differentiate itself from its competitors. |
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| + | * '''Threshold features''' | ||
| + | ** These are the minimum requirements a firm must fulfill in any product or service. If a firm cannot meet these requirements, then it will be excluded from the market. | ||
| + | * '''Critical success factors''' | ||
| + | ** The are the benefits that are crucial for a customer's decision to buy any given product. | ||
| + | Both create consumer benefits the only the latter help a firm differentiate itself from its competitors: | ||
| + | <html> | ||
| + | <img src="/static/files/MBI/Module%208/impactcustomerbenefit.PNG" width=400" | ||
| + | </html> | ||
[[Category:mbi]] | [[Category:mbi]] | ||
[[Category:Term]] | [[Category:Term]] | ||
Latest revision as of 19:54, 27 August 2020
Customer benefits can be divided in threshold features and critical success factors. Both create consumer benefits the only the latter help a firm differentiate itself from its competitors.
- Threshold features
- These are the minimum requirements a firm must fulfill in any product or service. If a firm cannot meet these requirements, then it will be excluded from the market.
- Critical success factors
- The are the benefits that are crucial for a customer's decision to buy any given product.
Both create consumer benefits the only the latter help a firm differentiate itself from its competitors:
