Difference between revisions of "Business Roadmapping Audit - Strategy and Organization"
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(Replaced content with "Business Roadmapping Audit - Strategy and Organization Category:mbi Category:Business Roadmapping Audit") Tag: Replaced |
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| − | + | =Raison d'etre= | |
| + | * What is the reason for the existence of the company? Is our company mission realistic and well communicated? | ||
| + | * Who are the primairy stakeholders that our marketing executives and personnel must interact with? Who are the internal customers of the marketing plan? What is need to sell a plan convincingly in our company? | ||
| + | =Sustainability= | ||
| + | * ''Superior resources'': Our product line is the result of distinctive competences that enable us to outperform competing firms | ||
| + | * ''Durable demand'': Our skills and know-how will offer us a competitive advantage for at least another five years. | ||
| + | * ''Imitatability'': Our competitive advantage is based on assets and processes that are extremely difficult to imitate by rival firms | ||
| + | * ''Non-substitutability'': At present, there are no substitue products or resources that pose a serious threat for our product line strategy | ||
| + | * ''Operational efficiency'': Comparing ourselves with industry average for this product line, our cost efficiency is (for worse, worse, equal, better, a lot better) | ||
| + | * ''Appropriability'': Our competitive advantage is based on resources that are strongly linked to the company. | ||
| + | =Company vision= | ||
| + | * What should be the big, hairy, audacious goal of the company (BHAG)? What is it that we truly want to accomplish in the mid-range and long-range future? What do we want to achieve three & five years from now? What are our commercial goals for next year? | ||
| + | * Is our BHAG bold but also realistic? Is everybody in the organization passionate about it? | ||
| + | * Does the ambition of the company overstep ethical boundaries? | ||
| + | * Does our company have marketing leadership need to inspire the organization to create and accomplish the BHAG? Are changes introduced successfully and is the business being prepared for the future? | ||
| + | |||
[[Category:mbi]] | [[Category:mbi]] | ||
[[Category:Business Roadmapping Audit]] | [[Category:Business Roadmapping Audit]] | ||
Latest revision as of 19:54, 27 August 2020
Raison d'etre
- What is the reason for the existence of the company? Is our company mission realistic and well communicated?
- Who are the primairy stakeholders that our marketing executives and personnel must interact with? Who are the internal customers of the marketing plan? What is need to sell a plan convincingly in our company?
Sustainability
- Superior resources: Our product line is the result of distinctive competences that enable us to outperform competing firms
- Durable demand: Our skills and know-how will offer us a competitive advantage for at least another five years.
- Imitatability: Our competitive advantage is based on assets and processes that are extremely difficult to imitate by rival firms
- Non-substitutability: At present, there are no substitue products or resources that pose a serious threat for our product line strategy
- Operational efficiency: Comparing ourselves with industry average for this product line, our cost efficiency is (for worse, worse, equal, better, a lot better)
- Appropriability: Our competitive advantage is based on resources that are strongly linked to the company.
Company vision
- What should be the big, hairy, audacious goal of the company (BHAG)? What is it that we truly want to accomplish in the mid-range and long-range future? What do we want to achieve three & five years from now? What are our commercial goals for next year?
- Is our BHAG bold but also realistic? Is everybody in the organization passionate about it?
- Does the ambition of the company overstep ethical boundaries?
- Does our company have marketing leadership need to inspire the organization to create and accomplish the BHAG? Are changes introduced successfully and is the business being prepared for the future?
