Difference between revisions of "Differentiating value"
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| − | + | The differentiating value is the net benefit your product or service delivers to customers over a competitive offering. Differentiation can be negative (your offering is priced higher expensive) of positive (your offering is priced lower) with respect to a competitive baseline. | |
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:51, 27 August 2020
The differentiating value is the net benefit your product or service delivers to customers over a competitive offering. Differentiation can be negative (your offering is priced higher expensive) of positive (your offering is priced lower) with respect to a competitive baseline.
