Difference between revisions of "Value Innovation"
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| − | Value | + | Value innovation is making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. It is about: |
| + | 1) Creating | ||
| + | 2) Raising | ||
| + | 3) Reducing | ||
| + | 4) Eliminating | ||
| + | factors that the industry accepts as a given. Be careful not to over-design an offering (authors call this ''Christmas Tree Management''. An example was given for a Dutch bank trying to be good at everything: | ||
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| + | <html><img src = "/static/files/MBI/Module%2011/strategycanvas.png" width="600"/></html> | ||
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[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:50, 27 August 2020
Value innovation is making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. It is about:
1) Creating 2) Raising 3) Reducing 4) Eliminating
factors that the industry accepts as a given. Be careful not to over-design an offering (authors call this Christmas Tree Management. An example was given for a Dutch bank trying to be good at everything:
