Difference between revisions of "Strategic Business Unit (SBU)"
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| − | + | In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] a strategic busines unit is defined to have its own objectives and competes in a specific [[Market Segmentation|segment]] with other companies for the production and selling of specific goods or services. | |
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| + | See also: [[Division|Division]]@management | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:50, 27 August 2020
In Marketing Strategy and Organization: Building Sustainable Business a strategic busines unit is defined to have its own objectives and competes in a specific segment with other companies for the production and selling of specific goods or services.
See also: Division@management
