Difference between revisions of "Role of Marketing in an organisation"
Jump to navigation
Jump to search
| Line 1: | Line 1: | ||
| − | + | In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] '''''marketing''''' is defined as an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the [[Organization|Organization]]@management and its [[Stakeholders|Stakeholders]]. | |
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:50, 27 August 2020
In Marketing Strategy and Organization: Building Sustainable Business marketing is defined as an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the Organization@management and its Stakeholders.
