Difference between revisions of "Innovator"
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| − | + | Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers|M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]] | |
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| + | <img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" /> | ||
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| + | Innovators pursue new technology agressively. Even seek them out before any formal marketing program has started. Technology is a central interest in their lives. They are intriged with any advances and enjoy exploring a new technologies properties and possibilities. There are not many innovators in the any market but in any market one needs to win them over. | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:49, 27 August 2020
Innovators pursue new technology agressively. Even seek them out before any formal marketing program has started. Technology is a central interest in their lives. They are intriged with any advances and enjoy exploring a new technologies properties and possibilities. There are not many innovators in the any market but in any market one needs to win them over.
