Latest revision as of 19:48, 27 August 2020

Ideation of strategy options

There are several ways to generate new strategic market options:

Trend spotting
Weakness audit
A strength analysis based on the companies history:
- What are we good at?
- Can we successfully use our heritage as leverage for further expansion of our company?
Value Innovation
Customer Process Mapping
Other sources of inspiration:
- Mapping the competition on the four dimensions of The CODA framework
- Examine 'lead companies'
- Exploiting the Value network:
  - Innovative strategic market options may be found for searching for Complementors. It is important to realize though that complementors have equal interest in creating economic value but opposite interest in distributing this value.
- The Kano method
- The destroy your own business exercise from Jack Welchh
- The market busing approach from McGrath and MacMillan

@@ Line 1: / Line 1: @@
-Ideation of strategy options
+=Ideation of strategy options=
+There are several ways to generate new strategic market options:
+* [[Trend spotting|Trend spotting]]
+* [[Weakness audit|Weakness audit]]
+* A strength analysis based on the companies history:
+** What are we good at?
+** Can we successfully use our heritage as leverage for further expansion of our company?
+* [[Value Innovation|Value Innovation]]
+* [[Customer Process Mapping|Customer Process Mapping]]
+* Other sources of inspiration:
+** Mapping the competition on the four dimensions of [[The CODA framework|The CODA framework]]
+** Examine 'lead companies'
+** Exploiting the [[Value network|Value network]]:
+*** Innovative strategic market options may be found for searching for [[Complementors|Complementors]]. It is important to realize though that complementors have equal interest in creating economic value but opposite interest in distributing this value.
+** The [[Kano|Kano]] method
+** The destroy your own business exercise from Jack Welchh
+** The market busing approach from McGrath and MacMillan
 [[Category:marketing]]