Difference between revisions of "Distinctive competence"
Jump to navigation
Jump to search
| Line 1: | Line 1: | ||
| − | + | A distinctive competence is how some people refer to the advantage that is the source of the [[Sustainable Competitive Advantage|Sustainable Competitive Advantage]]. If the advantage is sustainable then your venture has something that is difficult for your competition to emulate. Source of distinctive competences are: | |
| + | |||
| + | * Technology | ||
| + | ** Patents and trade secrets | ||
| + | ** Source code for SW companies | ||
| + | * Excellent design | ||
| + | * High Quality | ||
| + | * Continuous innovation | ||
| + | * Excellent customer service | ||
| + | * Reputations and other differences in customer perception of products and services | ||
| + | |||
| + | Part of [[M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation|M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation]] | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:48, 27 August 2020
A distinctive competence is how some people refer to the advantage that is the source of the Sustainable Competitive Advantage. If the advantage is sustainable then your venture has something that is difficult for your competition to emulate. Source of distinctive competences are:
- Technology
- Patents and trade secrets
- Source code for SW companies
- Excellent design
- High Quality
- Continuous innovation
- Excellent customer service
- Reputations and other differences in customer perception of products and services
Part of M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation
