Difference between revisions of "The path to purchase"
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| − | The path to purchase contains the following steps: | + | The path to purchase contains the following steps any consumers take before a purchase: |
| − | + | ||
| − | + | * Step 1: Identify needs or problem | |
| − | + | * Step 2: Gather data | |
| − | + | * Step 3: Clarify need | |
| − | + | * Step 4: Identify options that fulfill need | |
| − | + | * Step 5: Develop purchase criteria | |
| − | + | * Step 6: Identify potential sources | |
| − | + | * Step 7: Visit potential sources | |
| − | + | * Step 8: Identify potential salespeople | |
| − | [[Category: | + | * Step 9: Select preferred outlet and salesperson |
| + | |||
| + | See also [[AIDA|AIDA]] which is a shorter version of this process. | ||
| + | [[Category:sales]] | ||
[[Category:How you make the sale]] | [[Category:How you make the sale]] | ||
[[Category:Term]] | [[Category:Term]] | ||
Latest revision as of 20:27, 27 August 2020
The path to purchase contains the following steps any consumers take before a purchase:
- Step 1: Identify needs or problem
- Step 2: Gather data
- Step 3: Clarify need
- Step 4: Identify options that fulfill need
- Step 5: Develop purchase criteria
- Step 6: Identify potential sources
- Step 7: Visit potential sources
- Step 8: Identify potential salespeople
- Step 9: Select preferred outlet and salesperson
See also AIDA which is a shorter version of this process.
