Difference between revisions of "Way-to-market architecture"
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Latest revision as of 20:05, 27 August 2020
The way-to-market architecture defines how the products and services of the company reach the end-users. The end user may be reached through a combination of:
- Direct Channels
- Indirect Channels
- Influencers
- Advisers
- Regulatory Institutions
- Media, etc
Into the different end-user segments
