Difference between revisions of "Single segment"

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(Created page with "In a single segment market segmentation a company has one product offered into one market: {| class="wikitable" ! !M1 !M2 !M3 |- |'''P1''' | | | |- |'''P2''' |X | | |- |'''P3...")
 
 
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Latest revision as of 20:02, 27 August 2020

In a single segment market segmentation a company has one product offered into one market:

M1 M2 M3
P1
P2 X
P3

See also: Single segment Market specialisation Selective specialisation Product specialisation Full market coverage