Difference between revisions of "Lifestyle Segmentation - Open-Minded"
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Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the openminded are characterized by:
Underlying values
- Significant social responsibilities but also aimed for success
- Hedonistic tolerant intelectuals
- Seek individuality and personal harmony
Consumption pattern
- Attention for lifestyle and atmosphere
