Difference between revisions of "Lifestyle Segmentation - Adventurers"
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Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the adventurers are characterized by:
Underlying values
- Live with passion, thril seekers
- Young, Dynamic people
- Long for success
Consumption pattern
- Maximize amount of free time
- Early Adopters for innovative products and services
