Difference between revisions of "Industry Rivalry"
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Latest revision as of 19:56, 27 August 2020
Industry Rivalry occurs when firms within an industry feel the pressure or the opportunity to enhance their existing market position. High intensity of rivalry withing an industry results from the following structural factors:
- Large number of competitors
- High fixed costs
- High strategic relevance
- Little differentiation between products
- Low growth rate of the industry
- Excess capacity
