Difference between revisions of "Consumption chain"
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Latest revision as of 19:54, 27 August 2020
The consumption chain looks at the different milestones in consuming a product. Along the life cycle there will be many differentiation opportunities:
- Awareness of need
- Search
- Selection
- Order and purchase
- Delivery
- Payment
- Finance
- Receipt
- Installation, assembly
- Storage, transport
- Use
- Service
- Repair, Returns
- Final disposal
