Difference between revisions of "M16-S4 - Consultative selling"

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Latest revision as of 19:52, 27 August 2020

    • Listen carefully to customer needs
    • Uses open questions aimed to explore the needs
    • Summarize needs
    • Create a 'personalized value proposal'
    • Joinly develop the solution
    • "He understands my problem" versus "He understands his solution"
    • Even a consultative sale needs to be finalized using closed questions
    • Less need for marketing

See also: Manipulative sales