Entrepreneurial marketing

Entrepreneurial marketing is defined to be marketing of new products or services, possibly in new markets, possibly using innovative Business Models. The core idea of entrepreneurial marketing is that marketing in early stages of a firm is different than in later phases. The key aspects which make 'entrepreneurial marketing' different than 'marketing' are:

1. Newness
   1. Unknown
   2. Product quality not proven
   3. Interaction among strangers
   4. No established exchange relationships
   5. No structure / processes in marketing
2. Smallness
   1. Limited resources
      1. Financial
      2. Personnel
      3. Skills
      4. Time
   2. Weak negotation position
   3. Limitted marketing power
3. New markets

See also M6-S1 - Marketing in new ventures: theory empirical evidence - Stage models