Difference between revisions of "Channel partnering"
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Latest revision as of 19:48, 27 August 2020
Channel partnering creates opportunities for companies to concentrate their activities to lesser core competencies. However, there are a few risks:
- Risk of inconsistency
- The customer expects a consistent offering. When a supplier join forces it becomes more difficult to offer a consistent Customer Value Proposition
- Risk of competence leakage
- The interactions between personel of the partner and the company may result in competence leakages.
- Risk of appropriability loss
- An important question is whether the manufacturer or the distributor owns the end customer?
