Difference between revisions of "Influence, the psychology of persuasion"
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| − | + | '''Author''':Robert Cialdini | |
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| − | + | '''Title''':Influence | |
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| − | < | + | <a href="https://www.amazon.com/dp/006124189X">Influence, the psychology of persuasion</a> |
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Latest revision as of 20:26, 27 August 2020
Author:Robert Cialdini
Title:Influence
the psychology of persuation:
Rating:****
ReadingCompleted:true
Amazon link:
Influence, the psychology of persuasion
Tip during the M16-Sales and Negotiation block. Describes the Six principles of influence
Chapter 1, Influence Chapter 2, Reciprocity Chapter 3, Commitment and consistency Chapter 4, Social proof Chapter 5, Likeability Chapter 6, Authority
Six principles of influence
In Influence, the psychology of persuasion the six principles of influence described are:
- Free samples, than buying
- Gifts provoke a feeling of guild from which we want to release ourselves.
- Example during the MBI training was that if you buy something small for people they are more likely to give you something back
Audiofragment, part 1: {{:M16-S2 - Audio - The six principles of inluence - Part 1]]/}}
Robert Cialdini - Six points
