Difference between revisions of "Value capturing"
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(Replaced content with "Value capturing Category:mbi Category:Term") Tag: Replaced |
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| − | Value | + | In order to ''''capture''''' value, a company must not only provide customers with a products perceived user value that is greater than the costs ([[Value creation|Value creation]]). It must also be able to capture the value created in the form of an economic profit. The overal goal of strategic management is to: |
| + | # Maximize the value created by increasing the [[Perceived use value|Perceived use value]] and minimizing the [[Costs|Costs]]. | ||
| + | # Capture as much as the value as possible in the former of a producer surplus | ||
| + | # Do so in a sustainable way over time by defending the company's position agains [[Imitators|Imitators]] and [[Substitutes|Substitutes]] | ||
| + | <html> | ||
| + | <img src="/static/files/MBI/Module%208/valuecaptured.PNG" width=600> | ||
| + | </html> | ||
| + | See also [[Value creation|Value creation]] | ||
| + | Part of [[Strategies for E-Business|Strategies for E-Business]] | ||
[[Category:mbi]] | [[Category:mbi]] | ||
[[Category:Term]] | [[Category:Term]] | ||
Latest revision as of 20:04, 27 August 2020
In order to 'capture value, a company must not only provide customers with a products perceived user value that is greater than the costs (Value creation). It must also be able to capture the value created in the form of an economic profit. The overal goal of strategic management is to:
- Maximize the value created by increasing the Perceived use value and minimizing the Costs.
- Capture as much as the value as possible in the former of a producer surplus
- Do so in a sustainable way over time by defending the company's position agains Imitators and Substitutes
See also Value creation
Part of Strategies for E-Business
