Difference between revisions of "Structured Marketing Approach"
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| − | + | Approach in which a structured analysis of fundamental [[Distinctive competence|Distinctive competence]] and [[Sustainable Competitive Advantage|Sustainable Competitive Advantage]] determine the marketing strategy in terms of [[Positioning|Positioning]] and [[Market Segmentation|Market Segmentation]] implementing this with the Marketing mix (Four P's of marketing). | |
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| + | <img src="/static/files/MBI/Module%206/structuredmarketing.PNG" width=500> | ||
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Latest revision as of 20:03, 27 August 2020
Approach in which a structured analysis of fundamental Distinctive competence and Sustainable Competitive Advantage determine the marketing strategy in terms of Positioning and Market Segmentation implementing this with the Marketing mix (Four P's of marketing).
