Difference between revisions of "Strategic positioning"
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Latest revision as of 20:03, 27 August 2020
In the Abell Framework strategic position is defined by the choices made with respect to the three questions:
- Who do we serve?
- What do we offer?
- How do we do that?
In Marketing Strategy and Organization: Building Sustainable Business strategic positioning is defined as:
- Define what you do different than the competition
- Define how you do the same thing differently
See also: Positioning
