Difference between revisions of "Single segment"

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In a single segment market segmentation a company has one product offered into one market:
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{| class="wikitable"
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!
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!M1
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!M2
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!M3
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|-
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|'''P1'''
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|
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|
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|
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|-
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|'''P2'''
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|X
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|
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|
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|-
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|'''P3'''
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|
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|
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|
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|-
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|}
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See also:
 
Single segment
 
Single segment
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[[Market specialisation|Market specialisation]]
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[[Selective specialisation|Selective specialisation]]
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[[Product specialisation|Product specialisation]]
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[[Full market coverage|Full market coverage]]
 
[[Category:mbi]]
 
[[Category:mbi]]
  
 
[[Category:Term]]
 
[[Category:Term]]

Latest revision as of 20:02, 27 August 2020

In a single segment market segmentation a company has one product offered into one market:

M1 M2 M3
P1
P2 X
P3

See also: Single segment Market specialisation Selective specialisation Product specialisation Full market coverage